Dangers and risk of prescription opioid misuse and overdose
Prescription opioids can be addictive and dangerous. Created in 2017, the Rx Awareness Campaign tells the stories of people whose lives were impacted by prescription opioids and increases awareness that prescription opioids can be addictive and dangerous. Additional goals of the campaign are to lower prescription opioid misuse, increase the number of patients seeking non-opioid pain management options, increase awareness about recovery, and reduce stigma.
Centers for Disease Control and Prevention (CDC) is building upon the success of the Rx Awareness campaign by adding more stories of individuals who are in recovery from addiction, emphasizing the message that there is hope and recovery is possible. The new campaign ads include stories from target audiences including pregnant women, Veterans, younger adults (ages 25-to-34), older adults (ages 45-to-54), and American Indians/Alaska Natives.